The Employer Branding Report

Giving you inside information on what your future employees are saying about you as an employer.

This year, over 65,000 university students in 5 countries across Asia (China, Hong Kong, India, Japan and Singapore) responded to our annual research study to tell us know who their ideal employers are and why. The Employer Brand Report will give you detailed information on what these students, who make up your future talent pool, perceive about you as an Employer.

Having access to this information gives you an edge when creating a distinctive Employer Brand to attract the talent you want.

Here's an excerpt from one of the reports. Click the thumbnail to zoom in.

This report will allow you to discover:

  • Your attractiveness as an employer among your target audience
  • Challenges you are facing in the Recruitment Funnel*
  • Your Employer Brand and perception of you as an employer
  • How your competitors are faring
*The Report also covers the Recruitment Funnel
  • Do students know who you are
  • Would they consider working for you?
  • Are you an ideal employer?
  • Have they applied or will they apply to you?
  • Are you meeting your acceptance levels?

Find out what your peers feel about working with us:

"BASF engaged Universum to perform external benchmarking regarding our University Recruitment rotational programs. The benchmarking study allowed us to identify areas for continuous improvement so that we are able to more effectively brand our programs and measure results. The engagement was handled effectively and efficiently, and the resulting work product was what we needed."

Bernadette Palumbo
Director Staffing and University Relations, BASF

"As a result of Universum’s consulting with my team, we were able to bring a more strategic focus to university relations by repositioning our programs internally as true sources of future talent. Based on the data and benchmarks provided by Universum, we also became more mindful of our external messaging and recruiting processes to better target the needs of student populations important to our business."

Lisa Amaya Price
Director, Talent Acquisition Programs, biogen idec

To get your Employer Brand Report, please contact:

Phone: +65 6637 9081 OR +86 21 6390 0695
Email: OR